Wedding gown designer Julie Simonelli was cut out to design. With a shoemaker for a mother and a milliner as a grandmother, fashion was in the Simonelli genes.

Julie completed a degree in fashion design at RMIT, graduating with distinction. Her talents were quickly recognised with a leading womenswear company offering her a design position.

After a few years developing her unique style, Julie decided to specialise in bridal wear and opened Simonelli Bridal Couture.

She saw an opportunity to combine her passion for design, luxurious fabrics and quality craftsmanship whilst providing women with the most memorable dress they will ever wear.